received a call from a guy who had been trying to sell his 5 acre luxury estate with a traditional realtor for almost a year, with practically no showings or buyer interest. At that time, I was experienced with target marketing, but had never sold a luxury house. Once I dug into his local luxury market, learned the methods his Realtor had used in trying to sell his house, as well as many other factors, I discovered something shocking to me... There were only 23 houses in his price range that sold during the previous year, yet there were more than 100 properties for sale in that price range during that same time. I asked his realtor if he had done anything to find qualified buyers who were not actively looking to buy at that time, and he asked me why, what would that accomplish?
I now felt the sellers pain!
It's no wonder this seller was frustrated with the lack of activity. I went to work to find off market buyers who were the perfect match for his house, and we did sell his property quickly. In fact, we attracted two buyers, and the best part, neither buyer was looking to buy a house at that time. We effectively created a market for his house.